Jaguar tonight revealed the F-TYPE, an all-new convertible sports car. The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seat, convertible sports car focused on delivering performance, agility and maximum driver engagement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses a heritage of beautiful, thrilling and desirable cars.
The car was revealed in front of the dramatic setting of the 18th century Musée Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire’, that she has written as part of her collaboration with Jaguar for the launch of the F-TYPE. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will be featured on her new album.
Starring Golden Globe nominated and Emmy Award-winning actor Damian Lewis, the short film is scheduled to be filmed in South America next month and will be released early 2013.